Johannesburg, South Africa – November 11, 2010 – Megarom Interactive (Pty) Ltd., South Africa’s leading importer and distributor of interactive video games, today announced that Shattering its own day-one sales record, Activision Publishing, Inc. (Nasdaq: ATVI) announced that Treyarch’s highly-anticipated Call of Duty®: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year’s estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare® 2 in North America and the United Kingdom, according to internal Activision estimates.

Call of Duty: Black Ops, marks the second year in a row that the Call of Duty franchise has set day one launch records across all forms of entertainment. In its first day on November 9, the blockbuster title sold through approximately 5.6 million copies in North America and the United Kingdom, as compared to 4.7 million copies for last year’s Call of Duty: Modern Warfare 2, according to internal Activision estimates.

Call of Duty: Black Ops is one of the most critically acclaimed games of the year worldwide and was released with unprecedented retailer support and more than 12,000 midnight openings around the globe. “There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”

Fallout: New Vegas has, in the first few weeks of being on-shelf, moved around five million units globally. This figure is across all platforms (PC, PS3 and Xbox 360) and includes a high number of download sales.

“We are delighted by the reception Fallout: New Vegas has received from fans around the world,” Vlatko Andonov, the president of Bethesda Softworks, said.

“Despite the large launch quantities for this title, we have already received substantial re-orders from our retail partners, underscoring the tremendous popularity of this highly entertaining game. We believe Fallout: New Vegas will be the ‘must buy’ title for gamers throughout the holiday season.”

That means that the title has earned more than US$300 million for Bethesda – a pretty penny indeed.

Gamecca will publish a review of the title in the December 2010 issue, which will be available on the official site on Wednesday the 1^st of December, 2010.

With the launch of Microsoft’s highly anticipated Kinect control system for the Xbox 360 only a few days away, the device is in the news a lot. Plans for the future of Kinect and Kinect titles also feature heavily in the headlines.

In an interview with GamesIndustry.biz, the head of marketing for Microsoft in the UK, Stephen McGill, said that the company will not be looking at adding Kinect support to their older Xbox 360 titles. That, of course, doesn’t mean that third-party developers couldn’t add support, if they wished to do so.

“What we’re looking at from a first-party point of view is how we can bring new gaming experiences to life,” McGill said. “We’re not looking too much at retrospective stuff.

“That’s down to the developers to be honest. I’d imagine that, technically if that’s something that they want to do, they can certainly look at that.”

Whether any third party game developers and publishers are going to be releasing Kinect-friendly updates for titles is unclear at the moment.